adteachings

HOW MOST CONSUMERS FEEL ABOUT MOST OF WHAT WE SAY

adteachings:

We want to believe that consumers can’t wait to be part of a good brand conversation.

image

But for the most part, the way consumers really feel is vastly different.

image

The Economist has a good article on the challenge of presenting a brand as the consumer’s friend. You can read it here.

"The holy grail of advertising is to make friends with the consumer."

mashable
mashable:

Today is International Day of Happiness, a day adopted by the UN Foundation to recognize the importance of happiness and that happiness is a “fundamental human goal.”
To celebrate International Day of Happiness, our theme for this Themed Thursday is…happiness! Throughout the day we will be posting and reblogging some of our favorite news, photos, quotes, videos, and stories all relating to happiness. You can learn more about International Day of Happiness here.

mashable:

Today is International Day of Happiness, a day adopted by the UN Foundation to recognize the importance of happiness and that happiness is a “fundamental human goal.”

To celebrate International Day of Happiness, our theme for this Themed Thursday is…happiness! Throughout the day we will be posting and reblogging some of our favorite news, photos, quotes, videos, and stories all relating to happiness. You can learn more about International Day of Happiness here.